Discop Africa - Broadcast market

The Kenya edition of DISCOP AFRICA runs from 16th - 18th September,

This Broadcast-focussed Marketplace combines 3 days of individual meetings between participants organised in advance of the event by our in-house research staff as well as a conference programme addressing 5 important issues related to the development of television business in Africa.



Topics to be addressed in the conference programme will include:

1. How to create a compelling programming bouquet that can attract viewers and advertising revenues
2. How to build and manage an efficient television air-time sales department
3. How to establish distribution deals with mobile operators
4. The importance of television to provide health care and medical news
5. The emerging roles of China, Brazil and India in the African television landscape

In addition, a series of 3 training and case-studies workshops specifically aimed at African audiovisual content producers will cover the formating, funding and distribution of programs "Made In Africa". ScreenAfrica has reported that over 330 participants have already registered to attend.