Perfect Storm

PriceWaterhouseCoopers have announced expectations that, inspite of recession, the global entertainment media market will grow at a compound annual growth rate of 2.7% over the next five years, to reach $1.6 trillion in 2013. The firm projects a decline of 3.9% for 2009, followed by growth of just 0.4% in 2010, before regaining strength and reaching 7.1% in 2013.

Driving the survival is Digital Media. Marcel Fenez, Global Leader Entertainment & Media practice, PricewaterhouseCoopers, said:

“In some ways this could be called “the perfect storm”. Inside every cloud is a silver lining and in this case, a digital one. Companies who grasp the opportunities which are appearing in this fast changing marketplace and are agile enough to adapt their business models will be able to take full advantage of the potential and new revenue models as they emerge.”

The title of their report?: No Place to Hide from the Digital Revolution