Viral Marketing and the new District 9 Movie

Re. Digital (again) - here's something to look out for - the online viral marketing campaign for the new SA Sci-Fi movie District 9. It's produced by Peter Jackson (yes, he of Lord of the Rings fame) and has a clever but also quite relevant story about the integration of aliens. In this case, alien aliens, but there's a lot of apartheid in there, and a lot about the attacks on refugees last year. It looks like it might be the kind of SA tale that works without a lot of finger wagging and point scoring.....



So visit www.d-9.com and play around with the very cool interface and various websites that have been setup to give you an introduction to the origins, look and hardware/technology on the "non-human" aliens that are the focus of Neill Blomkamp's film.

And how does Viral Marketing work? well, just like this actually; I see something I like and send it on to all my friends. It's the kind of word-of-mouth advertising that money can't buy...... Another reason for us to start building a database of Eastern Cape movie audiences.